CABO SAN LUCAS

Located on the southernmost tip of the Baja Peninsula, Cabo is known for its 340 sunny days a year, a mean temperature of 80F and unparalleled local beaty and nightlife.

Cabo attracts some of the most influential and extroverted trendsetters on college campuses nationwide --primarily from California, Arizona, Colorado, Washington, Oregon, Alaska and Texas. They're perpetually on the town and have the necessary disposable income to feed their passion for fun.

Cabo Spring Breakers are attracted to its upscale dining and accommodations, combined with the wild and crazy nightlife commensurate with other Spring Break destinations. Cabo's close ties to Southern California and the entertainment industry make it hotbed for the nation's trendsetters. And it is this trend-setting audience that makes Cabo especially appealing when it comes to marketing and promotions.

Cabo was chosen by Travel Channel as the #1 World's Best Spring Breaks in 2002. When the famous E! Wild On host, Brooke Burke, was asked which was her favorite destination in Mexico, she chose Cabo (E! Online, 2001). CMA and its travel partner have been producing the largest Spring Break tours to Cabo for over 10 years. Sammy Hagar, musician and owner of Cabo Wab Cantina, recently named CMA's CaboSpringBreak.com program "The Best Spring Break Anywhere."

CMA's principal is also incorporated in Mexico as Grupo Mexicano de Mercadotecnia S. de. R.L. de C.V. (Mexico Marketing Group). Grupo Mexicano provides logistical and legal support for CMA's client operations in Mexico. This feature prevents surprises often experienced by companies who use agencies without existing infrastructure in Mexico. It also gives our clients a competitive advantage by making them feel comfortable conducting seasonal programs to reach U.S. Spring Breakers with proper south of the border representation.

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